Fashion film · Two brand films
Dancers who make the film too
About us
A Mumbai-based creative collective bringing together movement, storytelling and visual production.
From choreography and dance-led content to creative direction, brand campaigns, live performances and video production, we turn ideas into engaging visual experiences.
We collaborate with brands, artists and creators to create work that moves people, both on and beyond the screen.
- Choreography
- Direction
- Cinematography
- Editing
- Styling & costume
- Music
- Marketing
Self-produced · 2026
Fashion
Film ’26
Produced, choreographed and styled by Fraction. Tailoring in slate, navy and charcoal against the sea at blue hour.
Brand films
Bringing brand stories to life through creative direction, movement, cinematography and seamless in-house production.
Good Eatz
Fast&Up
7th anniversary ad film
Fast&Up
Dance-led brand film
The Souled Store
Ad campaign choreography
Fila
Worked with
On set with
top creators
Creator collaborations
Choreography work
Dance music videos
Preview coming
Watch on YouTubeNow playing ·
Corporate
work
Group fitness session
Rank Group
Choreography for Annual Conference
Watertec India
Event Launch
GoFynd
Choreography for Annual Event
Airtel
Choreography for annual conference & music video
Pidilite
Weddings · Sangeet nights
Sangeet
Choreographies
Turning special moments into spectacular celebrations through movement, music and choreography. With 30+ Sangeets choreographed and counting, we bring everything from family performances to grand wedding spectacles to life.
Live
performances
On stage with Fraction.
Stage · IMAP Annual Jam
Bombay Rockers
Stage · The Movement Hub
Fraction Replay
Stage · Evolution 2
Silent Poison
Stage · Evolution 1
Game of Thrones
Programme · Hosted by Fraction
Exclusive
Exchange
Exclusive Exchange is a community initiative by Team Fraction, bringing together dancers and movement enthusiasts from diverse genres and backgrounds.
A space to explore different styles, exchange knowledge, learn from one another and build meaningful connections through movement.
One Space. Diverse Expressions. Endless Exchange. Exclusively!
